Tuesday, March 8, 2011

Let's Party and...with The Notorious B.I.G.

Fourteen years ago this week - on Wednesday, March 9th - a nation will remember one of the greatest rappers in history. That nation is the hip-hop nation. The rap nation. His home, the American nation, and many others around the world that knew Christopher Wallace as The Notorious B.I.G.

From sea to shining sea

Biggie's talent was born in the gang-torn, hustl'n streets of his Bedford-Stuyvesant neighborhood, and as it grew, so did his notoriety. Twenty-four years later he was shot and killed in Los Angeles, where his death washed over his fans like a drowning wave.

Today we remember what made him great.

No one could tell a story like Biggie. His flow is lyrical, his delivery honest and he's a beast at his craft. And that's something that we at DRC ApeParel identify with.

When we created our logo, the Gorilla represented not only a native species to the Congo, but also a cool, intelligent and seize-the-day nature. We believe this instinct was crucial to Biggie's survival and success, much as it is to ours.

So, this weekend as we celebrate the birthdays of our Chief Operating Officer, Tony Mercer, and Creative Director, Eric Ndelo, we will commemorate the life and death of The Notorious B.I.G.

Join us in Gorilla City!

We extend an invitation to all of you - our fans, customers, volunteers, friends and DRC family- to join us at Sin City at 410 Westinghouse Blvd. in Charlotte, NC from 10pm-2am.

No Cover. No inhibitions. It's cool to be conscious!

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