Monday, October 25, 2010

Break the Silence

Today, the greatest humanitarian crisis in the world is happening in The Congo.

Nearly 6 million people have died since 1996, which is approximately 45,000 people each month. The United Nations calls it the deadliest conflict since World War II. So, in an effort to bring awareness to the devastation, activists in countries all over the world come together each year in their respective communities  to present information to the public for a full week. This year, Congo Week was held from October 17-23 in an event called Breaking the Silence where demonstrations, films and lectures were organized to deliver the truth about what is happening and why. And how social consciousness can make a difference. 

As people of a country where our voice is not suppressed it is important that we offer our support to those who are struggling for one. Large-scale forces of greed and power can be overcome when awareness is generated in the masses, around the world. Prepare for next year's Congo Week by getting educated on the issues from Heal Africa, and then when the time comes register for Breaking the Silence via their website to attend lectures, round-table discussions, films and cultural events in your area. You can also volunteer your time and effort to help organize and execute events!

P.S. This year also marked the Democratic Republic of Congo's 50th Anniversary.

Monday, October 18, 2010

What do you know about the DRC ApeParel Blog?

Let's start off this post with a couple shots from this year's fashionSPARK show to remind us what DRC ApeParel inspriation is all about!


Inspiration can come in many forms and we all have the right to search for it in life, to take a path and see where it leads. But there are people in countries where war and power and politics destroy hopes and dreams daily, and it is necessary for someone to tell that story so change can come.

The DRC ApeParel blog is about inspiration and telling that story. From news and events in countries of African Diaspora and here at home with DRC ApeParel, the information you find here will keep you connected to the heartbeat of our clothing line and our cause. Each week check in with us to read a new post featuring a story about DRC ApeParel lifestyle, fashion and social consciousness that aims to strengthen your understanding of self and the world around you.

DRC's history and mission starts here.

Read my first post about the message in the clothing and hearing it spoken at fashionSPARK.

Connect wish us via our newsletter and following the conversation on Twitter and Facebook.

It's cool to be conscious!

Tuesday, October 12, 2010

Fashion Show @ Ponder Wonder in ATL

Now that you've heard about our recent fashion show in Atlanta, let us show it to you! 

Our fashion show in pictures at Ponder Wonder brought out an amazing crew of models who made the clothes pop and a crowd of supporters who partied with the vibe!

Fashion Show at Ponder Wonder in 
Atlanta, Georgia on September 16th, 2010.
Introductions by John Dawkins, 
Chief Technology Officer at DRC ApeParel.
Eric Ndelo, Creative Director at DRC ApeParel, with Kapinga Marie-Christelle of the Congolese Action Network

Supporters ready to see the new line!

Drum roll... 

Women's dress
Women's jackets...

Men's jackets...

Men's sweatshirts...

Gotta have it!
Check out our online store to purchase and for more styles!

Tuesday, October 5, 2010

Our new line, the immigrant's journey

The immigrant’s struggle is defined by intertwining realities. 

At home the hardships of life are most often faced with the strength of generational roots, family bonds and pure personal drive for survival. The longing for another life, one that can be seen in dreams and positive thinking, becomes a hope fed by ideas professed in music and stories that criss-cross the borders between countries of pain and anguish and countries of freedom and possibilities. Once that dream is achieved, that foot has stepped out, then a new dream and a new struggle begins. 

In our newest line, Fresh Off the Boat, we strive to capture this journey from homeland to promised land in five T-shirt designs. Check it!

International Music

Music is a language that translates across borders of all kinds. Bob Marley’s message – One good thing about music, when it hits, you feel no pain – has traveled from Jamaica to the streets of Brooklyn to small villages in The Congo and conveyed a truth that connects us all to the idea that there are things that bond us together regardless of pain and suffering, space and time, race and gender. In this T-shirt we are sending out a message about survival and what sustains us through the imagery of an indigenous lady from Africa carrying a Boom Box on her head like a jar of water. This international symbol for music, especially hip hop, has the speakers labeled with Gorilla and Star symbols to remind you of our commitment to these ideas.


Now, the message is out, the word is out. People want change, but obtaining an American Visa is a struggle in and of itself. This T-shirt conveys the desperation and danger that can come in trying to achieve freedom.

Freshness (F.O.B.)

For those who find a way, the migration from homeland to new land begins with the creation of a new life. The essence of who they are and who they represent is integrated into every decision they make, and with that their cultures and styles have the ability to breathe something fresh into the existing landscape. Diversity helps us evolve as a people and grow stronger, thus this T-shirt is the face of the line.

Rhinoceros Pizzle

With the light, there is also the dark. A movie that speaks to the ugliness that can come from the actions and words of the closed-minded is one of our favorites, Coming to America. This T-shirt shows an image from the robbery scene at McDoogle’s where an immigrant experiences some of the trials and tribulations of assimilating into American culture.

Love My Accent 

The flipside of hatred for peoples’ differences can be best shown in peoples’ love of accents. This T-shirt sends the message that immigrants can find comfort in America’s love of an array of intriguing accents, and can be proud of their own.