Friday, July 23, 2010

DRC Transformed

transformation (n.):  the act of transforming or the state of being transformed; a marked change in appearance or character, especially one for the better
The transformation of DRC is one that launches urban street wear clothing into Web 3.0 space.  DRC is renovating itself into a Digital Renaissance of Consciousness mindset, re-birthing it's name as DRC Apeparel.

One of DRC founders, Eric Ndelo, gives the meaning of the new logo and re-branding concept.   
"It's Fresh. Cool. Strong.  It incorporates more of the elements that make us who we are.  The gorilla resembles our attitude and our leadership.  The star shows us what we are shooting for and how we want people to see us.  We are all stars in our own right."
Some new and enhance features DRC Apeparel is launching are the following:
  • DRC Experience - an interactive user interface map that shows in depth look at the purpose behind each design
  • LinkedIn - continuing to grow and increase our business to business relationships
  • YouTube - explore behind scene footage and learn more about the individuals behind the DRC Apeparel brand.
  • Twitter - find great deals and follow live runway show tweets 
  • Facebook - stay update and join the conversation on DRC Apeparel fan page

These are just a few of the new features DRC is rolling out this year.  Stay connected and stay conscious by signing up for our e-Newsletter, keeping you inform with the latest DRC designs and social conscious issues.

Still keeping their mission and purpose alive "It's Cool to Be Conscious," DRC will continue to metamorphosis themselves with the digital world...Be on the Lookout!

Be transformed by the renewing of your mind...Let's Get It!!!